Of everything that affects how a rental performs, who you approve as a resident probably matters more than anything else. Pricing, maintenance, and marketing all play a role, but the person actually living in the home has the biggest say in how things go long-term.
A well-qualified resident pays on time, takes care of the place, communicates well, and tends to renew. An unqualified one can mean late payments, property damage, lease violations, disputes, long vacancies, and, worst case, an eviction.
Screening isn't about finding someone "perfect," because no applicant is. It's about making a consistent, informed call using the same standards every time, while staying compliant with Fair Housing law.
Gut feeling and first impressions aren't a screening process. A documented process that evaluates every applicant the same way is.

